OpenGander
A few short months ago I wrote Secondhand Truth about the problem with marketing on the internet — a pervasive and ugly problem for honest folks. Today, I'd like to show you OpenGander.
It's a stand-in replacement for Google Analytics. By signing up for OpenGander, we provide a similar code snippet for your websites. This is a Software Development Kit (SDK) which provides the connection to OpenGander's servers from the browser of your visitors.
For individuals and businesses the immediacy and AI integrations are a transformational upside, but there's a catch. Data collected by OpenGander will also be available for the visitor because it's the right thing to do. A few companies have too much control over internet data, so it's time to share our way out of their control. You came to an OG site? Here's a receipt. That's the deal. Capice?
If you or your team wants this sort of data available in your Claude, sign up for the waitlist, and we will reach out to you. We are looking for alpha users willing to give feedback and share their experience.
For the tech crowd, you can run this setup without me or OpenGander. If you can host and run OpenTelemetry and ClickHouse then go for it. My hope is for others to embrace reciprocity in the act of visiting a website. Better marketing analytics. Better web history. Data sovereignty will take more efforts than this, but it's a start.
The SDK and browser extension are open source under MIT licences:
opengander-sdk
opengander-extension